Privacy

Introduction

Welcome to Guilt-Free by Guiltless Indulgence. We are an Australian small business committed to providing premium organic health products and building a community rooted in trust and transparency.

This Privacy Policy explains how Guiltless Indulgence (referred to as “we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit our website at guiltfreestore.com or subscribe to our mailing list.

We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or subscribing to our email list, you agree to the practices described in this Privacy Policy.

What Information We Collect

We may collect the following types of personal information:

Information you provide directly to us:
- Email address (collected via our subscription form)
- First name (if provided in our subscription form)
- Billing and shipping address, and payment information (when you make a purchase in the future)
Information collected automatically:
- IP address and approximate geographic location
- Browser type and version
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on our website
- Referring website or source

We only collect information that is necessary and relevant to providing our products and services to you.

How We Collect Your Information

We collect your personal information through the following methods:

Directly from you when you complete our email subscription form on our website
Automatically through cookies and analytics tools when you browse our website
Through third-party platforms such as our email marketing provider when you interact with our emails
Through our e-commerce platform when you place an order (when our online shop launches)

Why We Collect Your Information

We collect and use your personal information for the following purposes:

To send you our newsletter, including new product launch announcements and health tips
To deliver exclusive subscriber offers and promotional communications
To process and fulfil your orders and communicate with you about purchases
To improve our website, products, and customer experience
To respond to your enquiries and provide customer support
To comply with our legal and regulatory obligations

We will not use your personal information for any purpose that is incompatible with the reason it was originally collected, without first obtaining your consent.

Email Marketing & The Spam Act 2003

As an Australian business, we comply with the Spam Act 2003 (Cth). This means:

We only send commercial electronic messages (emails) to individuals who have explicitly opted in to receive them
Every marketing email we send will include a clearly visible and functional unsubscribe link
We will process all unsubscribe requests promptly, within 5 business days as required by law
We will never send unsolicited commercial emails

You may unsubscribe from our mailing list at any time by clicking the unsubscribe link at the bottom of any email we send you, or by contacting us directly at the email address listed in Section 12 of this policy.

How We Store & Protect Your Information

We take the security of your personal information seriously. The following measures are in place to protect your data:

Your personal information is stored securely on the servers of our trusted third-party service providers (see Section 7)
We use industry-standard security measures including SSL encryption on our website
Access to personal information within our organisation is strictly limited to those who need it to perform their role
We regularly review our security practices to ensure your information remains protected

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When your information is no longer needed, we will take reasonable steps to securely destroy or de-identify it.

Sharing of Information with Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share your information with the following trusted service providers who assist us in operating our business:

Email marketing platform (Hostinger Reach), for delivering our newsletter and subscriber communications
Website hosting provider (Hostinger), for hosting and maintaining our website
Payment processors (e.g. PayPal), for securely processing your purchases (when our shop launches)

All third-party service providers are required to handle your personal information in a manner consistent with applicable privacy laws. We only share the minimum amount of information necessary for each provider to perform their service.

Cookies Policy

Our website uses cookies, small text files stored on your device to improve your browsing experience and help us understand how our website is used.

We use cookies for the following purposes:

Analytics: To track website traffic, page visits, and user behaviour so we can improve our content and user experience (e.g. via Google Analytics)
Functionality: To remember your preferences and improve your experience on our site
Marketing: To deliver relevant content and measure the effectiveness of our marketing (where applicable)

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of some areas of our website. Most browsers allow you to refuse or delete cookies, please refer to your browser’s help section for instructions.

Overseas Disclosure of Information

Some of our third-party service providers store and process data on servers located outside of Australia, including but not limited to the United States and the European Union.

In accordance with Australian Privacy Principle 8, we take reasonable steps to ensure that any overseas recipients of your personal information are required to handle it in a manner consistent with the Australian Privacy Principles.

By providing us with your personal information, you acknowledge and consent that your information may be transferred to, stored, and processed in countries outside of Australia.

Your Right to Access & Correct Your Information

Under the Privacy Act 1988 (Cth), you have the right to:

Request access to the personal information we hold about you
Request that we correct any personal information that is inaccurate, incomplete, out-of-date, irrelevant, or misleading
Request that we delete your personal information, subject to any legal obligations we may have to retain it

To make a request, please contact us using the details provided in Section 12. We will respond to all requests within a reasonable timeframe, typically within 30 days. In some circumstances we may need to verify your identity before fulfilling your request.

We will not charge you for making a request to access your information, however we may charge a reasonable fee if your request requires significant time or resources to fulfil.

Privacy Complaints

If you believe we have not handled your personal information in accordance with this Privacy Policy or the Australian Privacy Principles, we encourage you to contact us first so that we can attempt to resolve the matter directly.

Please submit your complaint in writing to the contact details listed in Section 12. We will acknowledge receipt of your complaint within 5 business days and aim to resolve the matter within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us in our Contact Us page.

We are committed to responding to all privacy-related enquiries promptly and respectfully.

Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or subscription to our mailing list after any changes are posted constitutes your acceptance of the updated policy.

If we make significant changes to the way we handle your personal information, we will notify you by email (where we hold your email address) or by posting a prominent notice on our website.